OpenAI Ads Pixel tracks website conversions from ads shown in ChatGPT, helping advertisers measure and optimize their ad campaigns.
Service URL: openai.com (opens in a new window)
__oppref
Stores a privacy-preserving click reference captured from an ad landing page URL, so later page views on the site can be matched back to the ad click for conversion measurement.
30 days
__oaiq_consent
Remembers whether the visitor has granted or denied consent for ad measurement, so the pixel does not need to ask again on later page views.
30 days
__obref
Stores a randomly generated browser identifier used to measure and deduplicate ad conversions across page views.
1 year
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